Williston API
The Williston Basin chapter of the American Petroleum Institute is a nonprofit organization comprised of service-oriented individuals who serve the local oil and gas industry, as well as the surrounding community.
Background
Since 2009, Spruce Row has helped the Williston API increase its visibility and engagement among members and surrounding communities as well as better manage their events.
What We Did
Website Redesign
Marketing Materials
Marketing Management
MarComm Management
The Williston API exists to connect, educate, and engage members, as well as positively impact and inform the community in which they live and work. Our team is focused on creating, publishing, and managing organizational messages and event communication to assist them in meeting these goals.
The marketing channels we employ include Facebook, LinkedIn, Constant Contact, traditional media, and the organization website. The API has seen a significant and consistent rise in engagement among members and the community as a whole.
Website
The Williston API conducts monthly membership meetings, hosts three annual events with sponsors and attendees, donates funds to local organizations, awards scholarships, and promotes relevant industry-related content. The API website supports these activities through communication and automation including easily updated content and online registration forms including:
News and Event Management
Sign-up for Notifications
Member Registration
Donation Requests
Scholarship Requests
Reversible Banners
During their annual events and monthly membership meetings, the API wanted to be able to promote their other activities and member benefits. We designed two, two-sided banner stands that could be easily stored, and assembled.
